About Untangli

Brown chair and table with Apple watch, pod, phone and laptop

How Untangli got started

“Heh, that makes sense. You never liked clutter, online and offline.”

Said my wife when I told her that I’m working with various clients to make their business back-end and operations run more smoothly, tangle free and more efficient.

The key name is ‘tangle’. It’s inspired by my daughter’s hair (bear with me). Since she has very curly hair, it’s prone to get tangled after a couple of days without maintaining it.

And I take it upon myself to make sure that I “untangle” it (do you get it now?) when it’s time for a bath. Because if I leave it as it is, it will get messier and harder to untangle over time.

The same applies to your business. Things may be ticking along, but the more tangles you have behind the scenes, the more you have to spend time fixing it. This can slow you down and takes your attention away from the important tasks while you try to run and grow your business

And that’s where I’m here to help you.

The person behind the Untangli: Ahmed Khalifa

With over 15 years of experience working across digital, tech and marketing while also running my own businesses, I know the feeling and pressure of trying to grow your business while managing mountain of “tangles” behind-the-scenes.

The disjointed tech setup, the out of control email, the chaotic project management, the uncertainty on what to work towards…I’ve seen it all.

Working together means that we make your business operations run a lot more smoothly so that you can focus on running your business rather than worry about the things that are taking your time away from doing so.

You can also find me on LinkedIn here.

Ahmed Khalifa, a black man wearing dark rimmed glasses and navy shirt, standing in front of a blurred brick wall smiling brightly towards the camera.

Why work with Ahmed at Untangli?

You’ve got people for the creative work and the one-off jobs, but no one thinking about how it all runs together and where it’s quietly straining. So the small cracks widen on their own, and the longer it’s left, the harder and more expensive it becomes to put right.

One person, both sides covered

Most people who offer this kind of help can do either the admin side or the technical side. I’m comfortable across both, so you don’t need to hire two people or translate between them.

Fifteen years in digital

I’ve spent fifteen years across SEO, analytics, content, and web platforms, in-house, agency and running my own businesses. You’re not paying me to learn on the job.

I already speak your language

I understand the world creators and digital-first founders work in, so there’s no explaining the basics. We get straight to sorting the things slowing you down.

Fixed pricing, no surprises

You pay a clear monthly rate, not an hourly meter that makes you hesitate before getting in touch. You always know what you’re paying and what you’re getting.

Set up, then kept up

I don’t sort things once and disappear. The aim is to keep your operations in good shape over time, so the mess doesn’t quietly build back up.

Plain talk, no jargon

You’re brilliant at what you do and you just need the rest handled. I’ll explain things clearly, never talk down to you, and tell you honestly when something isn’t worth doing.

Latest News

All things related to operations, business systems and anything that makes your business run smoothly and more efficiently.

Ready to get it sorted?

Start with a discovery call. You show me the mess, I tell you what it’d take to untangle it. No obligation.

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